Jul 12 2017
CNBC: Amazon Prime Day 2017 record sales coverage (Data analysis powered by Boomerang Commerce)
CNBC's Courtney Reagan reports on the aftermath of Amazon's Prime Day and says it is on pace to be the biggest global shopping event in the company's history.
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Jul 11 2017
Amazon Prime Day isn't always the cheapest
According to an analysis done for CBS MoneyWatch by retail technology firm Boomerang Commerce, of the 100 top-selling toys and games, electronics, and home and kitchen products on Amazon, the Seattle-based company enjoys an advantage over its closest rival Walmart (WMT). Boomerang found that Walmart's prices are on average 35 percent higher than Amazon's in toys and games and 20 percent more in home and kitchen.
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Jul 11 2017
Prime Day: Amazon beats competitors’ prices on similar products
Shoppers who bought from marketplace sellers received a deeper discount, on average, than if they bought directly from Amazon.
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Jun 09 2017
Shoppers fixated with discounts pose big worry for stores
Shoppers who got addicted to sales during the last recession have more tools than ever to cross-check prices and find bargains, creating a race to the bottom — particularly on clothes.
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May 26 2017
Boomerang on CNBC Squawk Alley - A prime future for Amazon?
Watch Boomerang Commerce CEO Guru Hariharan share his thoughts on the future of retail and Amazon on CNBC Squawk Alley
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May 10 2017
Amazon trounces rivals in battle of the shopping 'bots'
"Benchmarking against Amazon is going to become hard," said Guru Hariharan, a former Amazon manager who now sells pricing software to retailers as chief executive of Mountain View, California-based Boomerang Commerce.
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May 09 2017
Retail funk: Stores face biggest challenges since recession
Cooper Smith, an analyst at research firm L2, estimates that about 18 to 22 percent of clothing sales will be online this year. That’s a critical juncture. His research and that from firms like Boomerang Commerce shows that when online penetration in a merchandising category hits 20 percent, that’s when Amazon steps up its game to seek more of that market. Analysts say one example is what happened when consumer electronics hit that threshold around 2005, and the liquidation of chains like Circuit City followed.
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May 08 2017
Why Do Gas Station Prices Constantly Change? Blame the Algorithm
Retailers are using artificial-intelligence software to set optimal prices, testing textbook theories of competition; antitrust officials worry such systems raise prices for consumers
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May 01 2017
How Online Shopping Makes Suckers of Us All
The right price—the one that will extract the most profit from consumers’ wallets—has become the fixation of a large and growing number of quantitative types, many of them economists who have left academia for Silicon Valley. It’s also the preoccupation of Boomerang Commerce, a five-year-old start-up founded by Hariharan, an Amazon alum.
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Mar 20 2017
Inside Amazon’s Battle to Break Into the $800 Billion Grocery Market
Beyond letting customers skip lines, the technology gives Amazon valuable data, said Guru Hariharan, founder of Boomerang Commerce Inc., which designs software for large retailers. Even if customers don’t purchase everything they touch, there’s value in understanding what shoppers consider but don’t ultimately buy, he said. That makes it worthwhile for Amazon to work through the kinks in the technology.
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Mar 20 2017
Inside Amazon’s Battle to Break Into the $800 Billion Grocery Market
Beyond letting customers skip lines, the technology gives Amazon valuable data, said Guru Hariharan, founder of Boomerang Commerce Inc., which designs software for large retailers. Even if customers don’t purchase everything they touch, there’s value in understanding what shoppers consider but don’t ultimately buy, he said. That makes it worthwhile for Amazon to work through the kinks in the technology.
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Mar 14 2017
Boomerang Commerce Enables Smarter Pricing
Founded in 2012, the idea for Boomerang’s platform came to be during founder and CEO Gurushyam Hariharan’s time on the retail merchandising and supply chain team at Amazon in the early 2000s. He saw an opportunity to leverage technology and provide it as a service to other retailers enabling them with a platform that they can use to drive merchandising decisions and strategy and to optimize their pricing.
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Mar 03 2017
Boomerang Commerce Unveils Newest Pricing Application
Retail technology platform provider Boomerang Commerce releases its newest generation Price Performance Management (PPM) application, designed to unify data from stores, web and mobile channels to help merchandisers choose pricing strategies that increase revenue without eroding margin.
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Feb 06 2017
Seven Immigrant Entrepreneurs Talk About The Impact Of Trump's Travel Ban
Today, the Mountain View, Calif.-based company’s customers include retailers like Staples and GNC, and it has received more than $20 million in venture funding from Shasta Ventures and others. “I’m not a vocal political person,” Hariharan said. “We’ve taken a stance to fight for our employees. We obviously have immigrants, people on H-1B visas, and we sponsor green cards for exceptional employees.”
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Dec 06 2016
51 enterprise startups to bet your career on in 2017
Boomerang Commerce offers solutions that help retailers optimize their pricing and selection. It sorts through retail data from a number of angles to show the best way to price, place and promote their products.
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Nov 22 2016
Amazon Aims For Double-Digit Christmas Growth While Walmart And Target Hope For Flat Sales
The fourth quarter remains the most critical period for these and other retailers. It is interesting to note that a recent study by Boomerang Commerce continues to rate Amazon as the leading retailer with over 5 million items in its Toys & Games category compared to less than 100,000 items available at other retailers. Walmart is viewed as more competitive in its assortment and pricing with 46% of its items priced below Amazon’s. Walmart’s edge seems to be coming from the recently acquired Jet.com with its sharper pricing. Conversely, Target is viewed as not having shifted much in its pricing with 58% of its items priced higher than Amazon.
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Jul 14 2016
Web traffic tells only part of the Amazon Prime Day story
While Amazon wasn’t alone in offering deals, the e-commerce goliath offered the lowest prices, according to data from Boomerang Commerce. Boomerang’s finds that Amazon’s prices were 36% lower than those offered by Wal-Mart Stores Inc. (No. 4) and Toys ‘R’ Us Inc. (No. 35), both of which were running promotions to compete with Prime Day, and 29% cheaper than Target Corp.
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Jul 12 2016
Here’s how Prime Day makes you trust Amazon’s competitors less
These are the times that traditional retailers become super vulnerable and not only lose market share, but start to lose trust on their low prices," Hariharan told Business Insider.
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Jul 12 2016
Boomerang Commerce CEO on Bloomberg TV discussing Prime Day
Full episode of 'Bloomberg West.' Guests include: Mark Hurd, Oracle's co-chief executive officer, James Cakmak, Monness, Crespi, Hardt & Co. analyst, Guru Hariharan, Boomerang Commerce CEO, Sunny Dhillon, principal at Signia Ventures Partners. and Jonathan Hjembo, TeleGeography analyst.
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Jul 12 2016
Amazon Prime Day at the halfway point
So how are the deals? Retail and e-commerce pricing analytics firm Boomerang Commerce analyzed 27,721 Prime Day deals offered during the first 10 hours of Prime Day. Boomerang found that 15.3% of all deals offered were for 50% or more off the list price that Amazon sets and nearly half (49.5%) of all deals were for 10% off.
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Jul 11 2016
As Amazon Prime Day approaches, retailers look for ways to fight back
“Beyond just directly competing with Amazon, Prime Day is also an opportunity for retailers competing with Amazon to test their infrastructure, smooth out any rough edges and provide a quick revenue boost,” said Guru Hariharan, chief executive of Boomerang Commerce, a company that provides data and consulting services in retail areas like pricing and assortment. “Retailers should also think about not necessarily just competing on price alone. Retailers should take this opportunity as a chance to put their best foot forward with a combination of customer experience, product selection, and price.”
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Jul 08 2016
Amazon Prime Day: Try To Beat ‘Em Or Join ‘Em But Don’t Ignore ‘Em
“Prime Day is an opportunity for retailers to learn from Amazon on how to execute a smooth smoke test [a preliminary software test], to provide a revenue boost, while also testing their infrastructure to see how well they perform and smooth out any rough edges,” said Boomerang’s Hariharan in an interview with Retail TouchPoints. “They should compete with Amazon, but [also] consider this a chance to put their best foot forward with a combination of selection, customer experience and price.”
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Jul 05 2016
Amazon is quietly eliminating list prices
“Our data suggests that list prices are going away,” said Guru Hariharan, chief executive of Boomerang Commerce, a retail analytics firm. Last spring, Boomerang compiled a list for The New York Times of 100 pet food products that Amazon said it was selling at a discount to a list price. Only about half of them still say that.

“Amazon is a data-driven company with very few sacred cows,” Mr. Hariharan said. “At the very least, it is conducting a storewide test about whether it should change its pricing strategy.”
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May 27 2016
Why Amazon Isn’t Always The Cheapest
Amazon may have a reputation for offering the lowest prices, but it turns out that isn’t always true. It’s another case of buyer beware, even when buying from a trusted source.

A recent pricing study found Amazon to be more expensive on some grocery items than Target and Walmart. The study—by Boomerang Commerce, a company that analyzes and makes price optimization software for merchants—compared prices on a number of grocery products from beverages to breakfast cereal.

Among the key findings were that for the top 100 beverage items listed on Target’s website, the identical items were 97% more expensive, and the top 100 identical breakfast items were 93% more expensive.
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May 24 2016
Can Dick’s Sporting Goods hang on to its current lead over Amazon?
Credit Suisse teamed up with e-commerce pricing and analytics firm Boomerang Commerce and found that while Amazon AMZN, +1.07% offers sporting goods merchandise, it doesn’t have the strong edge over Dick’s Sporting Goods DKS, +1.28% that it does over other retailers.
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May 23 2016
How to compete with Amazon in price and still make a profit
Offer deals on popular items to create a perception of low price, and boost margin on private-label and less sought-after merchandise.
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May 12 2016
Jet.com adds grocery delivery to its growth plan
Jet delivers groceries ordered online in 875 ZIP codes in the northeastern U.S.
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May 02 2016
The Rise of Brand X
Company-branded goods can be found readily online. A woman shopping for activewear apparel in mid-April would have seen plenty of private-label options: They represented 84% of the items for sale at JCPenney.com, 57% at Kohls.com and 27% at Macys.com, according to Boomerang Commerce. On that same day, Amazon.com had no private-label products.
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Apr 13 2016
Department stores play defense against Amazon
'It's not unimaginable that in a few years… that commodity product purchases will start gravitating toward companies like Amazon, and perhaps Wal-Mart and Target,' said Guru Hariharan, CEO of Boomerang Commerce. [That's] where private label comes in.
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Apr 13 2016
Some Online Bargains May Only Look Like One
Boomerang Commerce, a retail analytics firm, compared the list prices of dozens of pet items on Amazon and the specialist pet site Chewy.com. In only a handful of cases did the retailers even agree on what the list price was. So a 22-pound bag of Blue Buffalo Basics Limited Ingredient Grain-Free Duck and Potato dog food had a list price of $131 on Amazon and $84 on Chewy. Yet the retail price at both sites was the same: $49.49. “A perceived deeper discount creates a higher conversion event — in other words, more buyers,” said Boomerang’s chief executive, Guru Hariharan.
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Apr 06 2016
Amazon Struts Its Fashion Sense, Challenging Traditional Stores
Amazon.com Inc. has crushed rivals by offering cut-rate prices on everything from books and electronics to diapers. But to attract fashion brands, it has employed a new strategy: promising full price.
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Apr 01 2016
Under Pressure
Guru Hariharan, CEO of Boomerang Commerce, says at least two e-retailers of soft-line goods are starting to price products differently based on sizes and colors, or a combination of the two, depending on demand and inventory levels. He says it is “super important” for CEOs and top merchants to understand the “why” and “so what” behind pricing.
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Feb 24 2016
Target Trades Profit for Sales Growth in Holiday-Season Push
Sales from Target’s website increased 34 percent last quarter, well above the 8 percent gain reported by Wal-Mart. Target was able to beat Wal-Mart’s website, and in some cases Amazon, on prices in some key categories over the holidays, according to data from Boomerang Commerce.
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Feb 24 2016
Where Are They Now? Startup Battlefield Company Boomerang Commerce
Boomerang Commerce has been steadily adding customers over the past year-and-a-half, as well, and now has 9 of the top 50 Internet retailers in its customer base. The company added assortment optimization tools in September 2015. Finally, Boomerang Commerce has recently launched a series of retail analytics reports that compares top retailers like Amazon, Target, Walmart and others in categories like consumer electronics, toys and housewares, with additional reports slated to be released soon.
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Feb 18 2016
Wal-Mart Is Still Outshined by Amazon Despite Spending Billions
Despite Wal-Mart’s spending, the company still is falling short of Amazon on price and selection, said Guru Hariharan, chief executive officer of Boomerang Commerce. During the holidays, Amazon was able to beat Walmart.com in key areas like electronics, toys and housewares, and Target Corp. also sold items for cheaper in some categories, he said. And Amazon had a significantly bigger selection than Walmart.com in every category Boomerang tracked.
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Feb 16 2016
Boomerang Commerce, Wayfair and Chinese Laundry Deliver Keynote Panel at eTail West
Experts Share Strategies for “Retail Pricing in the Age of Online Transparency” and Leveling the Playing Field With Amazon
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Jan 14 2016
Finance Term Sheet
Boomearang Commerce has raised $12 million in Series B funding. Shasta Ventures led the round, and was joined by return backers Madrona Venture Group and Trinity Ventures.
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Dec 03 2015
Turns Out Black Friday and Cyber Monday Discounts Were Pretty Meh
The online ads and print circulars heralding Black Friday and Cyber Monday deals were loaded with promotions of 40% and 50% off. Heck, some research indicates that the average Black Friday discount at J.C. Penney and Kohl’s was over 66%. Ultimately, though, those figures are misleading...
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Dec 03 2015
Report: Black Friday-Cyber Monday discounts were few and fleeting
Despite reports of an inventory glut and aggressive marketing just after Halloween, retailers didn’t budge much on prices over the Thanksgiving-Black Friday-CyberMonday shopping weekend, this research shows. That may account, at least in part, for the fairly muted traffic to stores, which was comparatively light this year. Although much of that was attributed to increased mobile and web traffic, the lack of discounts to be found over the weekend could also have contributed to flatter sales, according to Boomerang.
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Dec 01 2015
Target Goes Big on Discounts This Holiday Season, Bringing Some Headaches
Target Corp. Chief Executive Officer Brian Cornell has gotten more aggressive with holiday discounts during his second year of a turnaround effort, a strategy that is undercutting some rivals on price while also bringing headaches.
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Nov 30 2015
Clicks beat bricks this Black Friday weekend
Retail analyst Hitha Herzog and Jonathan Hoenig of Capitalistpig Hedge Fund on Black Friday sales and brick-and-mortar versus online shopping.
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Nov 27 2015
Real-time data analysis finds Amazon is offering the best Black Friday 2015 deals
There are so many great Black Friday 2015 deals out there but which retailer is consistently offering the best bargains?
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Nov 27 2015
Black Friday’s online sales look to hit $2.7 billion
E-commerce accounted for $822 million spent in the first 11 hours of Black Friday, and discounts were mounting as online retailers jockeyed for position.
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Nov 25 2015
Which Retailers Have the Best Deals on Toys?
Guru Hariharan, Boomerang Commerce's chief executive officer, discusses the competitive environment in toy retail with Bloomberg's Scarlet Fu on 'Bloomberg Markets.'
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Nov 20 2015
Why it’s “buyer beware” on Black Friday
Consumers are increasingly skeptical about whether they're going to find great values on Black Friday, and a new study finds that there's something behind those hunches.
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Nov 18 2015
Amazon’s Push To Keep Consumers Out Of The Stores
While physical retailers look to upset Amazon’s business model by providing shoppers with something they can’t get online, Amazon is attempting to do the same by giving into what shoppers want most.
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Oct 15 2015
As Walmart Forecast Dips, Is It Also Losing The Low-Price Battle To Amazon?
Walmart shocked Wall Street on Wednesday when its CFO announced a dour earnings forecast not just for this fiscal year, but the next two.
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Oct 07 2015
Jet vs Amazon: Cheaper, Yes, But Thin on Merchandise
Jet.com Inc. sells products substantially cheaper than Amazon.com Inc.AMZN -0.34% across a broad range of categories, according to new data, but the overhaul to its business model announced Wednesday could make that harder to sustain.
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Oct 05 2015
New Products of the Week 10.05.2015
Our roundup of intriguing new products from companies such as Dell and Talon.
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Oct 01 2015
Study Finds Amazon Pricing Is Tough to Beat (Syndication)
Which top retailer has the lowest prices? Online sellers know how competitive the Amazon.com marketplace is, but they may be wondering how it compares to other sites on pricing and product assortment.
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Sep 30 2015
Boomerang Commerce’s Analytical Approach For Omni-Retailers
It might seem like a simple question, but how should retailers decide what they’re going to stock for the highest conversion rate? With a new data-driven software suite, one startup thinks they can find the right answers.
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Sep 30 2015
Target Expands Online Price-Match Policy to Include Amazon, Wal-Mart (Syndication)
Target Corp. said Wednesday its website will start matching prices from the websites of rivals like Amazon.com and Wal-Mart Stores Inc., a significant broadening of its policy as the retailer heads into the competitive holiday shopping season.
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Sep 29 2015
Amazon Beats Walmart in Early Holiday Pricing
Heading into the holiday selling season, Amazon (NASDAQ: AMZN) already has the edge over other retailers when it comes to consumer electronics pricing.

The inaugural Boomerang Commerce Retail Analytics Report looked at 1,200 items in the CE category and found that Best Buy, Jet, Target and Walmart all had higher prices than Amazon.
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Jul 21 2015
Jet, a buzzy startup that raised $225 million to take on Amazon, just officially launched
Marc Lore buzzes with excitement as he talks about the kind of traffic his new website has already seen on opening day.
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Jul 21 2015
Jet steals Amazon’s thunder, is it for more than one day?
Jet.com ready to steal back some thunder. Perhaps the first retailer to pose a real threat to the king of e-commerce, analysts, data collectors, retail consultants and just curious shoppers were logging on to Jet.com Tuesday morning to see what the hype was all about.
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Jul 21 2015
Jet’s day one beats Amazon prices
CEO Marc Lore says he will need 14-15 million customers and $20 billion in revenue to make Jet’s business model profitable. To start Jet on its way, the e-retailer hit the web today with a money-saving pitch, a marketing blitz and prices generally lower than Amazon.com.
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Jun 20 2015
13 interesting startups founded by former Amazon employees
The e-commerce powerhouse Amazon has spawned a wide range of startups, with its former employees working on everything from cute robots to recruiting software.
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May 08 2015
Amazon’s Prices Are Often Undercut by Upstart Jet.com, Study Finds
With its lower overhead relative to brick-and-mortar rivals, Amazon.com has long enjoyed a reputation as a price leader.

But buzzy e-commerce startup Jet.com — which hasn’t officially launched yet — is hoping to upend that pricing model with an array of discounts on everyday merchandise, including for shorter shipping distances and larger orders.
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Apr 15 2015
Boomerang Commerce Launches A/B Testing Platform For Pricing
Boomerang Commerce, a startup that helps online retailers optimize their pricing and a 2014 Disrupt NY Startup Battlefield finalist, today announced the launch of its A/B testing service for pricing.
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Oct 29 2014
This Software Company Wants to Help Retailers Compete Against Amazon
The next few years are going to be a time of massive growth for online retail, driven by customers’ ability to easily find which store has the lowest price for any given item.
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Oct 24 2014
Marketplace Weekend news hour on National Public Radio
Boomerang CEO Guru Hariharan appeared today on National Public Radio's popular Marketplace Weekend news hour. The program included a discussion of how algorithms are being widely used on the Internet, in areas ranging from Uber to dating -- and to more transparent online commerce pricing, which generally works to the advantage of consumers,

To listen to the entire 50-minute NPR Marketplace Weekend program, click on the title above.
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Aug 19 2014
In Praise of Efficient Price Gouging
MIT Technology Review writes about Boomerang Commerce working with online retailers to help them realize the benefits of dynamic pricing
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Jul 16 2014
Your Story: Dynamic Price Optimization Goes Mainstream
Boomerang Commerce plans to use series A funding to expand its engineering and go-to-market teams
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Jul 16 2014
Pando: Boomerang Commerce democratizes retail
Democratizing Amazon: Boomerang Commerce raises $8.5M to deliver ecommerce intelligence to the rest of retail
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Jul 16 2014
Techcrunch on Boomerang Commerce’s Series A Round
Dynamic price optimization company Boomerang Commerce, a finalist at TechCrunch’s Disrupt at NY, 2014 announced its series A funding round of $8.5 million
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Jul 16 2014
Forbes on how Boomerang Commerce helps retailers compete
Forbes reports on how Boomerang Commerce is helping other online reporters challenge Amazon using what is arguably the most important attribute of any product – price
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Jul 16 2014
Live Mint Reports Series A Funding For Boomerang Commerce
Boomerang Commerce raises series A funding from Madrona Venture Group and Trinity Ventures to expand its engineering team and build more massive scale retail applications.
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Jul 16 2014
Boomerang Commerce Democratizes eCommerce
Boomerang Commerce Democratizes E-Commerce, says Karan Mehandru, General Partner, Trinity Ventures in his blog announcing series A funding for the dynamic price optimization company"
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Jul 16 2014
Recode On Boomerang Commerce’s Real-Time Pricing SaaS
Boomerang can adjust prices on the fly bringing in real-time focus on how the pricing of a particular product fits into the overall business goals of online retailers.
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